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Paid Search Campaign, often referred to as Pay Per Click (PPC), is where you advertise your website through “sponsor ads” using services like Google and Yahoo. You are able to list these ads with vendors such as Google and Yahoo and only pay when the ads are clicked (hence the name “pay per click”). We work with you to develop a Paid Search Campaign that fits your business needs and budget. The amount you pay for each click can vary from a few cents to several dollars (or more) based on aspects such as popularity and placement of the ads. We will help you to strike the right balance of what will be effective for your needs while sticking within a reasonable budget.
The Web Honcho has three structured Paid Search Campaign (PSC) packages:
Pay per click ads can be seen down the right side and at the top of Google and Yahoo search pages (see diagram below).
What to expect when moving forward with one of our Paid Search Campaign packages...
Step 1: You will work one-on-one with one of our Internet Marketing and Paid Search specialists. We will work with you to establish your target market as well as brainstorm keywords and phrases for that market. In addition, we will work closely with you to determine an efficient campaign based on your available monthly budget.
Step 2: Based on the keywords and phrases identified in Step 1, a search campaign will be designed and developed for your site. This will ensure that your paid ads will be displayed on the Internet based on the campaign criteria that we have designed for your site.
Step 3: We will execute your campaign and begin the monitoring process. We track progress and keep you informed of traffic results and collaborate with you on a monthly basis to refine and fine tune your campaign.
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Did you know that The Web Honcho has expertise in the areas of Web Marketing, Paid Search Advertising and Search Engine Optimization?
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