Why you should increase your marketing during a recession

Earlier this month, The National Bureau of Economic Research announced that the United States is indeed in a recession... Well, I think everyone at this point has probably witnessed signs of declining economic conditions in our country and globally.

Does the idea of a recession scare you? Or does it motivate you? Or both?

This is an important question to ask yourself.

I hope it motivates you!

Here's why...You may have less money to invest in your marketing now than you did just a few months ago. Or maybe you are in a position where you don't have any money to put towards marketing your business. With less money comes innovation. With innovation comes brilliant ideas that can turn into a financial return. A key element that any successful entrepreneur will tell you is that you MUST make things happen, regardless of market conditions.

How can you increase your marketing and decrease your marketing budget? Even better, how can you market with no cash outlay at all? Let's start examining some strategies...

For now, we'll start with SOCIAL NETWORKING -

I know, I know. Seems like an easy one. But, have you harnessed the power of social networking? You can use services such as Facebook to build credibility with clients and potential clients that was not possible before social networking existed. This type of new marketing is a unique way to eliminate a stuffy business style relationship and replace it with a more friendly one. Through social networking you might be notified when a client is getting married, having a baby or going on a family vacation. You have background into their lives which gives you insight when working with them. And vice versa - they will learn these types of things about you! For you, they may know when you've helped out a homeowner in distress or when past clients have given you praise because of your ethics and professionalism. As you might expect, this could help tilt the scale when they are looking for help...

We recently created a Facebook page to increase our own marketing. If you'd like to know about upcoming events, new product features and read interesting articles then check us out and become a "fan" - http://www.facebook.com/pages/TheWebHoncho/57416237400?ref=ts

What do YOU think?

How has social networking benefited your investing business?

If you're not using it now, do you see where it might help?

Please share your thoughts by adding a comment below.